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Plain Conscious - Sustainable, Ethically-sourced Streetwear 🌿

Plain Conscious  - Sustainable, Ethically-sourced Streetwear 🌿

The Plain Conscious Initiative refers to our goal to become as ethical and sustainable as possible. Whenever you see the Plain Conscious logo, you know that your garment is not only ethically produced but is also sustainable. 

Through our Plain Apparel, our customers have been able to physically “find comfort in simplicity” through the quality of our streetwear.

However, we have realised that there is another factor to comfort in regards to clothing; the mental aspect. The use of organic and/or recycled materials allows you to to find physical comfort in the high quality garment while also finding mental comfort,...


Plain Apparel - Finding comfort in simplicity

Plain Apparel - Finding comfort in simplicity

Growing up, we've always loved plain clothing, this has come from an appreciation for the inherent value in simplicity. This love for minimalism coupled with our passion for premium streetwear forged the essence of Plain Apparel; which was actualised in our flagship designs "Plain Tees".

Our goal with Plain Apparel was simple; we wanted to connect our love for simple designs with sustainable, high quality products.

As part of our Plain Conscious Initiative, our cotton/poly blends use ring-spun organic cotton, a higher...


Plain Decks - Bespoke playing cards, made for the culture

Plain Decks - Bespoke playing cards, made for the culture

Like most people, we have been using playing cards our whole lives, from playing snap and blackjack when we were kids, all the way up to downing a pint at uni playing Ring of Fire.
Then we asked ourselves, of all the decks of cards we'd seen and played with, how many times have we seen black people on them?
 
Well we realised that we'd never seen it and not only did we think it would be culturally impactful, but most importantly; we thought it'd be very cool. So we got to...